From the last few months, Apple has taken plans to currently launch their Unified Payment platform
named in India. According to the Silicon Valley, the giant brand Apple decided to introduce the
“Apple Pay” payment gateway here. However, they have already put themselves in the same zone
where WhatsApp and Amazon also rollout their same payment products and reject to launch now.
The leading brand Apple already makes the discussions with some of leading national Banks and
National Payment Corporation of India who manages the platform of UPI regarding this matter.
In India, Apple users are really waiting from a long time such that they can make the payment more
easily. As Apple Company put the brake in launching this product, it will really push the mind of the
users in all aspects. Currently the whole payment system in India is going to be cashless. Depending
on that, many Payment gateways are current running in India with good services. Still if Apple
launches this product which is already rollout by the Amazon and WhatsApp then it will become
more helpful for many consumers.
Reasons behind this ‘Stop Payment’ by Apple:
Apple said that the main reason behind taking a break in launching Payment Gateway is the rule of
recent data localisation by Reserve Bank of India. The Company also said that currently they are
facing the technical and design based issues to the flow of payment through UPI. So far, Apple will
not launch the Payment system Apple Pay in India. They will wait until everything will get OK and the
regulatory landscape needs to be shape up properly.
On the other hand, it is more important to get proper data localisation rule from RBI for storing all
the Payment related data with in India. It also includes the plans of other MNC like the PayPal, Visa,
MasterCard, etc. Even Google also said that it is better to wait and check for the plans for the
Payment system linked to UPI and evaluate the situation in terms of data localisation.
Apple Vice President’s Words:
Last year in an interview, Apple’s Senior Vice-President Eddy Cue says, “It is great that all of these
payment mechanisms are coming out in India because it empowers people to be able to pay. What
Apple Pay does is make that process easy, integrated and safe. We absolutely want to bring Apple
Pay to the market here”. But according to the current news, there is no specific time that when the
Apple Pay in India will get launch due to some major and important issues related to payment
discuss earlier.
Currently, Apple Pay is available in the places like Taiwan, US, UK, Switzerland, Spain, Singapore,
Russia, New Zealand, Japan, Italy, Ireland, Hong Kong, France, Mainland China, Canada and Australia.
Finally, according to bank, Apple wants to add the Fingerprint mode of Authentication in their UPI
Payment which is not accepted by the national Payment Corporation of India. According to then UPI,
customers need to enter 4 digit or 6 digit number for authentication purpose during payment. A banker said, “National Payment Corporation of India has prescribed that transactions can be
authenticated by biometrics only when they get validated by UIDAI”. “National Payment Corporation
of India does not allow biometrics collected by devices as a mode of authentication.” When all these
issues are sort out completely, the Apple Pay will launch in the market of India successfully.
However, Apple needs to make some discussion through which the thing will get mutually correct
and the payment system will become more secure and efficient for the customers. For the same
data localisation rule reason, the Amazon’s and WhatsApp payment also get stucked in the middle.
